Strategy
Do You Need a Manager? A Decision Framework for Creators at 50,000 Followers
Concrete signals that it's time to hire a manager, versus signals that better tools would solve the same problem for less.
4 min readRead article
Blog
Practical guides for creators and agencies who manage brand deals.
We cover everything from writing a clean brand invoice and negotiating rates, to tracking deliverable deadlines and protecting your usage rights. If you handle sponsorship deals — on your own or for a roster of creators — these posts are for you.
You will find concrete advice on setting your sponsorship rate, understanding exclusivity clauses, following up on overdue brand payments, and keeping a paper trail that protects you when a deal goes wrong. No generic marketing advice, just practical guidance for the business side of creating content.
